Promotional Items – Use Your Imagination
Promotional item mainly refers to merchandises that are used to promote your products or services. It is a part of guerilla marketing as told by Jay Conrad Levinson in his Guerilla Marketing book. Promotional items can be in the form of t-shirts, pens, mugs, umbrella etc. with your logo (or any kind of sign that help boost your presence) on it. This items are usually given away at conferences and seminars. One of the earliest promotional item in the US were commemorative buttons dating back to the election of George Washington in 1789.
Most promotional item is not expensive, therefore it obeys the Jay Conrad Levinson’s system of marketing on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. Most Problogger has been practicing this methods of promotional item as a way to market themselves. One clearly example is Shoemoney with his “superman-shirt” look-alike.
I read on John Chow’s blog where he distributed pens on conferences.
How to get this items
You can always check at your local store for promotional items or you can get it online. There are a lot of websites and reliable companies that doing it online at a reasonable prize. Googling the phrase “promotional items” will bring you to them.
Remember to use current technology as a tool to empower your business. That is one of Levinson’s principles of the foundation in Guerilla Marketing.
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Good old merchandising. It’s still a viable way to market.
A variation of the good ol’ “business card”. Give them something that is actually useful.
You can be really creative with this. What is the one thing that you’d like on your desk? Give that to your prospective clients/marketers.
Thanks for sharing this article. Gave me quite a bit of idea on that.
Ben
i guess we can use something like cup, pen or lighter for promotional item. So far, many company use it. UMbrella also another good example.
I’ve seen very cool cars promotion items. Something like paper constructor with pictures of car inside and outside.
Yeah I think freebie is a really good and viral way to promote something. Some sponsorship would be great.
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One of the most-used promotional items we see today is ebook which is about to lose its novelty pretty soon. A physical product is more appealing in my opinion.
Yan
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Traditional marketing methods work in the digital age
Use the promotional tools to promote the business. For example Google Adwords. You have pay some money to do that. Just try.
Great post.
I’m looking into promotional stuff to give away for my site as well.
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@Tertius: Probably we can try that, give them something that is logically useful. Pens for example, the more they use them, the more they remember us.
@Make Money Blogging: Sponsorship would be great idea too
@eyeman: Yea, those are some of promotional items use to boost presence.
@Webkinz: You can really make it captivating with a little creative idea
@Yan: Yep, physical products is more appealing. Seen some renunciation on eBook these days.
@ZKWebtrafficROI: Yea, good combination
@nick: I believe that promotional items would be very suitable if they can be distributed physically to your target traffics.
@Tushar Dhoot: Thanks, do hit me when you find one
Using the promotional tools is a good point…
Good info. For some blogger, they use e-book as their promotional item.
@Downloadic: yes it is
@ihateher: yes, that is an online promotional item, but for me, physical promotional items are more appealing.
physical promotional? Ehm, i always get lighter and mug. Too many mug in my house. Haha.. who want some??
promotional items
corporate gifts
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Wow, I never knew that Promotional Items – Use Your Imagination. That’s pretty interesting…
Hope promotional marketing has some new ideas for the brand names and companies to make them public. But we should not forget traditional marketing. Many companies are in the field of online promotional marketing too.