Matched as Dead as a Dodo
Being accepted to Matched.co.uk was a dream of every bloggers exist. They introduce a very interesting concept which to me is favourable to publishers. They try to tell the world that the most modern and hard-to-understand search engine, Google is not the only source of money. I rambled a bit about Matched.co.uk at my July income report.
It’s kinda a sad story for a lot of publishers who made descent amount of money with Matched.co.uk (and that includes me). On Nov 20, I got an email from their administration stated that they shut down their business, here’s their explanation: “after much careful consideration, it has been decided not to progress the project to the next stage.”
Matched Concept
Matched.co.uk was the most unique and I can say, a sexy ad network. They pay their publishers a fix amount of money £3.00 for every accepted domain that shows their ad (the payment is on monthly basis, you can add 5 more pages on accepted domains). No matter what you write, from make money online weblog to article marketing weblog, you have a fair opportunity to make money with Matched.co.uk.
As long as you have a blog, chances being accepted to publishers program are high. They don’t care about your traffic, as long as they found your ‘match’, and you display their ad, you’ll get the money. That’s why I think Matched is sexy. That is a sincere compliment.
The Way of The Dodo
Like BlogRush, another extinct big name, Matched.co.uk somehow find that they are not able to continue with their unique concept. They did not say a word about why they took the decision to close down their business (obviously they are good at keeping secrets). Two possibilities of extinction:
- Publicity issue
- Financial issue
To say that they are not getting enough publicity is not true, most bloggers were talking about them and they are worshiped. According to Mr-knows-everything, Alexa, Matched has 52,161 traffic rank, not a pretty bad rank to me. Probably they have some financial issues, I’m not pretty sure about that, because they pay £3.00 for every pages even that page contain education articles. That is a huge money to pay if you have a lot of accepted bloggers.
Being so unique substantively is not the way we should be, what is the most important thing is to be realistic and make sense.
What do you think?
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that’s too bad. while i was not familiar with this site, and its service, i do like the idea of having many different ways to make money online. with matched’s demise, that’s one less money making option for bloggers.
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@namada: hey! thanks for visiting, I appreciate your time, hope to see you here often.
@kouji: yea, let’s hope it was not a beginning of many sources extinction
Norhafidz I hope that will not happen to other sources too. If this will happen to many online money making source, then I’ll give up and retired from blogging
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Agreed there are many sources of income that try to make it and then crash. Hopefully matched can work. Do you know if they’re breaking even yet?
They never accepted me, no reason why.
It is too bad they are going under. It must not be economically viable, since it sounded very popular and profitable for bloggers.
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@Dstudiobali: Yea, let’s hope that’s not gonna happen pal.
@Tertius: Sadly, they have just shut down their business. You can visit http://www.matched.co.uk for more information.
@Dennis Edell: Oh, that’s weird. They were known for “very active” in accepting bloggers. Probably they had some target on the number of bloggers since they were in beta version.
@Tim: Yea, have to agree with that, probably they “bite more than they can chew”
Never got a chance to try them, but now they are closed. Lots of site are closing. Got an email from Pownce recently, they r also closing.
@azwan: I just wondering what keeps this thing happen. It will not be a problem if thousands of bloggers supporting them. Probably the bad world economy prevented advertisers from spending with them.
i like here but u must change a colors. Thanks…
Interesting, I hadn’t heard of them. Seems like if you got in earlier thought there might have been some quick money to be made. But it’s proven to be tough out there trying to make business go round.
@Etek Alti: Thanks! I would love to know more about your opinion regarding my blog.
@Kenney: Matched has always been favourable to its publishers, and money is very easy to made with Matched. True indeed, it is tough to make business go round these days.
ehm..its really sad. just got approved. but they stop their program.
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@akazuma: Too bad, but there are many sources available out there. We just have to keep trying
Aww I understand ho w you feel. Making money and suddenly it ends.. What a pity..
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@Ben: yea, it’s cheerless, but still, there are plenty of sources available out there.
You can’t be successful when your income based only on one program:)
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very informative site enjoyed the reading
will def bookmark keep up the good work